$A$ shopkeeper labeled the price of his articles in order to earn a profit of $30 \%$ on the cost price. He,then,sold the articles by offering a discount of $10 \%$ on the labelled price. What is the actual rate of profit he earned in the deal? (in $\%$)
- A$18$
- B$8$
- C$20$
- D$17$
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